Gift Giving A Social Phenomenon - 780 Words

Gift giving is a social phenomenon that is a part of our traditions to demonstrate to the people their intention of love and respect. People give gifts in different rituals because it is part of our society. Gift giving started before the eighteenth century and now it is very important action in this century. Berking shows that gift giving is a cultural practice in our society and do not rely on economic or politic action. The cultural practice of gift giving is part of framing society and it is different situation. Indeed, it is very important in individual in this modern society we living in. Gifts may be given in Christmas or birthdays and each celebration have its own wrapping to give meaning to person , and present whatever it is Christmas or birthday celebration. There is a role in gift giving that if a person give a gift to someone should give back when the other one have celebration. In Christmas there is gift exchange and it have four structural features. These components are, the gift , the action of exchanging gifts, the receiver understanding the meaning of the gift and action or feeling towards the gift (Berking, 4). The gift giving is different from age or gender and if someone real close to should know or spend more time in changing the gift. The economic way does not effect the give if it was cheap or expensive but it is about the value of person giving to the other. The person spend time in managing the gift and it give sense of respect and memory values toShow MoreRelatedMarketing On Christmas Gift Exchange And Asymmetrical Business Relations By Jeannette Lemmergaard, And Sara Louise Muhr1320 Words   |  6 Pagespaper looks at the gift giving tradition between the Natives and the Europeans. Carlos and Lewis’s â€Å"Marketing in the Land of Hudson Bay† article explains in great detail the strategies used by the Hudson Bay Company to devel op a trading relationship with the Natives, as well as the trends in trading. The article also elucidates that in order to understand its customer’s culture and demands, the Hudson Bay Company participated in Native traditions one of which was to present gifts to Native tradersRead MoreWhat Makes Gift Exchange?1441 Words   |  6 PagesSchieffelin describes gift exchange as a ‘rhetorical gesture in social communication’, it can be used as a method of solidifying, integrating and defining social relationships through the non-market exchange of goods, it is a social, cultural and economic experience. This ritual creates a respectful bond between both the giver and receiver. Previously gift exchange was considered more of a cultural tradition and religious practice, however contemporary gift exchange does not commemorate the rituals’Read MoreCultural Meaning1520 Words   |  7 Pagescultural phenomenon, gift giving may be evaluated from that pespective look ing at different cultures and their subjective meaning systems attributed to this practice. As can be deduced from David R. Counts article , some cultures see the act of gift giving in a radically different way. Reciprocity brings about a gift giving approach that is essentially different from ours. The people of New Guinea think gift giving must include a symmetry in that you also have to respond to the act of gift giving by givingRead MoreChristmas : Psychological And Sociological Perspectives1627 Words   |  7 Pagesinto an international phenomenon for consumption, taking priority over our everyday practices of life (Michel De Certeau, 1980). Our time we spend divided between work and leisure in accordance to the codes and conventions of society shifts, Christmas derails these expectations. Yet surprisingly Christmas gains little attention in terms of social research, despite the fact that it can be explored diversely. The inquiry ‘What is Christmas?’ links to mult iple aspects of social research. The aspectsRead MoreThe World s Modern Chocolate Culture1636 Words   |  7 Pagesby utilizing avant-garde chocolate-making techniques. As such, Japan is becoming an important region for the development of international chocolate culture that has the potential to produce new messages related to complex gender, racial, and other social issues. Therefore, it is important for the Japanese chocolate industries to be vigilant about the problematic representations and connotations of chocolate throughout its history in order to produce more responsible methods of advertising and presentingRead MoreRelationship Between An Individual And Society1400 Words   |  6 Pagessociety. There is also an importance of the services that people exchange, the services people provide puts them in their place within society: people rely on these different services because they cannot do all the services themselves. Humans are social beings, they need one another, everyo ne relies on another person, as well as people relying on one’s self. Society is what brings people together and keeps them together. Society is what makes humans different then animals. There are rules that peopleRead MoreGender Roles, Hiv / Aids, Financial And Economic Status, Transactional Sex And Social Status Essay1474 Words   |  6 Pagessexuality, gender roles, HIV/AIDS, financial/economic status, transactional sex and social status. The published literature will enable me to gain insight into the topic and to identify key issues that need to be discussed. This literature review demonstrates what has already been done in this study and identifies the gaps in the literature that needs to be explored. The term ‘sugar daddies’ is not a new phenomenon; it has become popular after the apartheid era. After South Africa gained independenceRead MoreChinese Consumers Behavior : China1444 Words   |  6 Pagesdefined as â€Å"the public self-image that every member wants to claim for himself† (Brown and Levinson, 1978). In the context of Chinese culture, face can significantly affects the personal relation networks of favorable social bonds (known as ‘guanxi’), hereby it can benefit one’s social standing, career or business opportunities in some extent (Davies et al., 1995; Yeung and Tung, 1996; Tsang, 1998; Cheng et al.,2011 cited in Lin et al., 2013). Gaining face should be an antecedent of materialism, whichRead MoreThe Psychological Effect Of Philanthropy And Psychology1658 Words   |  7 Pagesdecide to donate, they are bestowing on themselves an innumerable number of intangible costs, â€Å"one of these costs is the psychological implicatio n is giving.†(Bekkers Wiepking, 2010). Giving not only contributes to the way others see one but also to the way one sees himself, this contributes to â€Å"one’s self image as an altruistic, empathetic, social responsible, agreeable, or influential person† (Bekkers Wiepking, 2010). The first response one feels, however, is an emotional response, this responseRead MoreEssay on Self-esteem and Impression Management1314 Words   |  6 Pages Mod 2 Assignment – Personal Examples – Self Esteem and Impression Management Consideration of a person’s perspective â€Å"self† and the processes used to determine behaviors is one element of social psychology. Some of the processes and theories are: impression management, social tuning, social comparisons, mindsets, and intrinsic and extrinsic motivation. This work will examine the basic premises of each of these along with personal examples provided by the author. Impression Management